ABSTRACT
Today, the Covid-19 Pandemic is a global issue and affected day-to-day life. The Covid-19 makes slowing down Indonesia’s economy. One of the consequences is that many workers have been laid off from their job. In response to the situation, a business incubator is one of the platforms to facilitate the prospective tenant to have the ideas to start up the business. This study is written to identify the effectiveness of business incubators training among the Nutrisociotechnopreneur. The quantitative research designed with One-blind Randomized Controlled Trials (RCT) through pre-test and post-test for the control group. The population was all Nutrition Undergraduate students UPN Veteran Jakarta, batch 2018, 2019, and 2020 then got 90 students as the sample. The sample divided into two groups, namely intervention and control group, namely: 60 students were interested in business incubator training, then they were given the marketing strategy training and Nutrisociopreneur, and 30 students were not. The results showed that business incubator training effectively developed the Marketing Strategy and the Nutrisociotechnopreneur with the significance p<0.05. In conclusion, this study has successfully identified that the business incubator training effectively facilitated the nutrition students of UPN Veteran Jakarta to plan the marketing strategy and develop a start-up in the Nutrisociotechnopreneur. © IEOM Society International.
ABSTRACT
Today, the Corona Virus Disease (COVID-19) Pandemic is a global issue with severe economic consequences and society worldwide, including consumer behaviour changes and businesses. Due to the problem of COVID-19 pandemic, the businesses have transformed the way of business activities from traditional to digitalization. E-commerce is a new digitalization business model in the COVID-19 Pandemic era because every country implements large-scale social restrictions policy. In conjunction with that issue, Indonesia has been paying more attention to the impact of COVID-19 pandemic on all sectors, especially business sector because of the implementation of large-scale social restrictions policy that shifts the marketing and public consumption pattern. The present study is written to provide an overview of the growth of e-commerce during Corona Virus Disease (COVID-19) Pandemic in the Indonesia context. This study is designed using a qualitative approach by utilizing the literature review of relevant published articles, books, and other sources that discuss e-commerce in the COVID-19 Pandemic era. Also, the writing report is present descriptively form that combine the narration with tables and figures. This study's results are the COVID-19 pandemic has changed business activities and transactions from offline to online. Also, we found that more than a million new users of e-commerce during COVID-19 pandemic. Interestingly, Indonesia's internet traffic is experiencing annual growth of 73 per cent in the first quarter of 2020 and rising to 139 per cent in the second quarter of 2020. In conclusion, the development of e-commerce in Indonesia is faster than the other countries around the ASEAN region and shows rapid growth during COVID-19 pandemic. Due to the pandemic's global issue, where the government implemented social restriction and distancing cause the person forced to use online transactions, including shopping activities. However, it encourages the business sector to use e-commerce, especially in micro, small and medium enterprises (MSMEs) to build and advance their businesses. © IEOM Society International.